Case Study: SOHO Hotel

Henry & Gray is known for going beyond expectations, committed to creating engaging stories and pioneering designs that bring your brand's unique character to life. 

Our pursuit of authenticity ensures that your audience forms a strong bond with your brand, valuing the special qualities that distinguish you from others in the market. 

So too thought SOHO Hotel, who chose to partner with Henry and Gray due to their observation of successes with other establishments under Capstone Hotel Management. 

Client Overview: 

SOHO Hotel introduces a new brand within the hotel industry, which embodies luxury and premium quality, making it unique from other brands. This essence requires a uniform that reflects its quality and formal nature. 

The Goal: 

The primary objective was to develop a uniform that would not only represent the luxury and premium feel of the SOHO Hotel brand, but would also differentiate it from their other hotel brands by incorporating a level of formality.  

Client Needs: 

SOHO Hotel required custom uniforms for all departments, including Front of House/Reception, Tiger Restaurant and Bar, Café Luxe Staff and Chefs, Housekeeping, and Spa. The uniforms needed to align with the hotel's luxurious branding and stylistic preferences.  

Our Approach:

To meet the client's requirements, we designed uniforms that exude elegance and formality. Male front of house staff were outfitted in charcoal suits with white shirts and gold ties, while female staff wore matching suits complemented by blouses and custom digital print scarves. The attire for the restaurant, bar, and café staff consisted of navy shirts, black chinos, and taupe-coloured aprons branded for distinction. Housekeeping staff received black cargos paired with tunics or polos, and spa personnel were dressed in leggings and tunic tops.  

Challenges and Solutions: 

The construction of the new hotel and shifting completion dates presented a significant challenge, leaving us with less than a week to deliver the uniforms. By ensuring our garment suppliers and branding partners prioritised this project, we were able to meet the tight deadline, ensuring the uniforms were ready before the hotel's opening date. 

The Outcome: 

Our collaborative efforts and attention to detail culminated in a uniform solution that perfectly captured the essence of SOHO Hotel. The uniforms not only reflected the luxury and premium feel of the brand but also maintained the required level of formality, enhancing the overall guest experience.  

At Henry & Gray, we pride ourselves on going beyond expectations and delivering custom uniform solutions that authentically represent your brand and elevate your establishment's image.