Case Study: Umbrellar

Henry & Gray recently had the pleasure of working with a client who revamped their brand style, and updated the design and feel of their logo. A company updates its logo when it needs to communicate a new idea, or when they want to refresh the look and feel of their brand, or when they need to address the changing times.

Branding is one of the most important aspects of a company's marketing strategy. A company's logo is symbolic for their brand and identity. It also has to be functional in terms of how it can be used on different media platforms.

The Client

Umbrellar provides Cloud Managed Services, migration and advisory services, as well as Cloud Procurement for over 1,000 NZ businesses. Umbrellar was awarded New Zealand Partner of the Year back in 2019. From Microsoft Azure, Azure Stack, Microsoft 365 to Dynamics 365, they are the partner of choice for IT and provision of Microsoft Cloud services in New Zealand.

The Brief

As the client embraced a new logo and updated their brand style, they wanted to inspire their staff with this new look and feel. They were looking for a range of t-shirt designs that were on brand but still fashionable rather than a formal corporate look. The wanted the brand to be represented creatively and designs that reflect their workplace personality.

The Solution

Henry & Gray worked closely with the client to understand the expectations in terms of design.  From a clear brief, several design options were drafted and sent to the client for feedback and approval.  From initial design to final product, we delivered a fresh looking t-shirt range for staff as well as complimentary branded items such as Blunt umbrellas and SkullCandy headphones.

We know that it's hard to find quality and stylish clothes for your employees. That's why we're here to help! We offer wholesale pricing and you can order whatever you need, whenever you need it. Henry & Gray has a large selection of business shirts, men’s and women’s workwear and any other corporate clothing that will allow you to represent your brand in style!